A South African in Ireland – Meet Claire Mason


Reading Time: 3 minutes


From time to time, I interview people I come across in my networking journey. I’m always fascinated with them and love to hear how people, when moving to Ireland, built their network.  I get to tap into their wisdom and experiences.  In this edition, I speak to A South African in Ireland – meet Claire Mason, PR Strategist and all round amazing woman!

I started by asking Claire to share some tips & tricks and I asked her to give us her observations about networking in Ireland.  Here’s what she had to say:

Claire’s Bird’s Eye View

My view is that Irish people are the original networkers of the world and you guys do it with aplomb. People here genuinely invest in other people through conversation, warmth and… a smidgen of slagging! (An Irish term I now know and love.)

Seriously, I’ve learnt so much being in an environment where people care for the success of others. My tips and tricks are to ask people questions about themselves and make the time for conversations. Don Harris of Talkback gave me one of the most insightful pieces of advice in my career when he mentioned that Ireland is about relationship management, whereas the countries I’d lived and worked in before were more focused on account management. Understanding the nuance started opening doors for me.

Where Did You Start Networking?

It took me a while to find my groove in networking. I started like all Generation X cuspers (I missed millennial status by a hair’s breadth!) on LinkedIn. I still love that platform and used it extensively. However, person-to-person networking took me some time and I am still learning. My Venture Business Network journey began in 2018, but I had begun investigating networking groups two years prior.

Why Did You Start?

Oh, for a number of reasons. Business development is the most obvious one, but I had even more pressing needs of wanting (and needing) to find a community. I was also looking to invest in my own professional development, and that wasn’t going to happen by posting daily on LinkedIn.

How Did You Start?

Timidly! I explored three different groups, two by immediately buying memberships.

Note to self: you don’t need to immediately buy memberships; go as a guest to a meeting first. I look back now and see a million things I could have done better as an early stage networker. However, there is one aspect that I do give myself kudos for – and that was making the move to begin networking.


The chief benefit for me is the structure. I love the consistency of meeting regularly and maintaining relationships with fellow business people. I also have grown enormously from the requirement to speak up. Even just providing an elevator pitch about my business in a few sentences is a confidence boosting exercise every week. The leads people have passed to me are greatly appreciated and a wonderful benefit. And I have also expanded my own relationships as I have sought leads and introductions for others.


I can’t think of one downside.

About Claire

Claire Mason is a content strategist and digital PR specialist. She works with clients in Ireland, UK, USA and Europe to build content strategies that make a difference to their bottom line.

On behalf of clients, she regularly:

  • Plans content and oversees its development (collaborating with copywriters) on client content projects
  • Establishes and maintains thought leadership with clients
  • Collaborates with cross-functional teams, internal and external, to seek creative ideas and provide input
  • Learns the ins and outs of the client’s business, including products and services, and communicates that information
  • Builds and optimises processes to ensure content development is completed in a manner that prioritises both efficiency and quality
  • Provides editorial guidance to shape and refine messaging development for new and existing content

Connecting With NetworkingJean

Have you got a great networking story to share about how you moved country and how your network help set you up in your new adopted country? You can reach out to me at hello@networkingjean.ie to let me know or post in the comments.

Getting Social

All My Handles are Here – I’m always social on Linkedin and Instagram. (I’m also on Twitter and Pinterest)

I’m getting going with my new Facebook page NetworkMe and I’ve just created a YouTube Channel too.  Early days, so bear with me. I share tips, hacks, observations and broaden your perspective on why you need to embrace networking.

Click here for access my tips:

February 2021 Tips Video Tips

Reasons to Network Video Series

Let’s keep the #networking conversation going!

Mailing List

You can join my mailing list too and I’d love to have you on board. It’s weekly. I include one network review and one article.

Help Someone Else Become a Networking Ninja

If you like the article, please do share it on to help someone else who might benefit from this message and knowledge.


Jean Evans
Jean Evans
Jean Evans is an expert on all things networking. It is her passion, and one that is borne out of experience and plenty of trial and error, mistakes and mishaps. Through her blogs and social media channels, Jean shares tips, tricks, hacks and ideas on how to become an effective networker in business.

Share this article

Recent posts

Popular categories

Recent comments

Subscribe To My Newsletter

Join my mailing list to receive the latest news and updates.

You have Successfully Subscribed!