Benefits of Joining a Business Referral Network


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For many, the word networking has a negative connotation. It creates a sense of ‘ick’ in people, a general discomfort and feeling of dread.

Part of my own aim, through my blogs, social media, speaking engagements and NetworkMe podcast, is to change this point of view, to one that embraces and values what networking can do for you professionally and personally.

If I take that a step further, when business owners do get into networking, they shy away from business referral networks. Many people avoid them, in particular, women in business. In this blog, I dissect the benefits of joining a business referral network.

This leads me to ponder how business owners want to get business. We all want referrals? Why?

  1. it’s validation for our work
  2. it social proofs our businesses
  3. it shows trust on the part of the person introducing us
  4. it short circuits the sales and business development cycle

So tell me, who wouldn’t want that?

And yet, when I ask people if they are a part of a business referral network, they answer no…they don’t want the pressure of having to generate referrals for others.

But how I interpret this is that most people don’t know HOW to generate referrals for others and rather than learn how, they don’t join the referral networks.

Joining a business referral network can provide numerous benefits, including:

Increased Referrals

By being part of a referral network, you can tap into a pool of potential clients or customers referred to you by other members of the network. This can significantly expand your client base and lead to increased business opportunities.

Networking Opportunities

Referral networks provide a platform for networking with other business owners and professionals in your industry or related fields. This can lead to collaborations, partnerships, and valuable connections that can help grow your business.

Credibility and Trust

Being part of a reputable referral network can enhance your credibility and trustworthiness among potential clients. Referrals from trusted sources within the network can help build confidence in your products or services.

Cost-Effective Marketing

Referral networks offer a cost-effective way to market your business. Instead of spending large amounts of money on advertising or marketing campaigns, you can leverage the network to gain referrals and generate leads at a lower cost.

Access to Resources and Expertise

Many referral networks offer resources, training, and educational opportunities to help members improve their business skills and stay updated on industry trends. Additionally, you can access the expertise and knowledge of other members to address challenges or seek advice.

Mutually Beneficial Relationships

Building relationships within a referral network can lead to mutually beneficial exchanges of referrals and support. As you refer clients to other members, they are likely to reciprocate, creating a cycle of mutual support and business growth.

Overall, joining a business referral network can be an effective strategy for expanding your professional network, generating referrals, and growing your business in a cost-efficient manner.

Looking For Networks?

If you’re interested in finding out about more networks, search Networks on the blog to see the reviews that have been written.

Connecting With Jean

You can reach out to me at

NetworkMe Podcast

The latest edition of the NetworkMe Podcast is out now!  Click here to have a listen in!

Getting Social

Do connect in with me on Linkedin and Instagram.

Jean Evans
Jean Evans
Jean Evans is an expert on all things networking. It is her passion, and one that is borne out of experience and plenty of trial and error, mistakes and mishaps. Through her blogs and social media channels, Jean shares tips, tricks, hacks and ideas on how to become an effective networker in business.

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